If You Are Asked to Participate in a Research Study

question 127

Multiple Choice

If you are asked to participate in a research study without knowing the start time,you are _______ to participate than if you were aware that the study began at 7 am.

• A)less likely
• B)more likely
• C)just as likely
• D)much less likely

Understand various pricing strategies and discount types used in sales, including FOB pricing and various forms of discounts.

Recognize the importance of netiquette and professional communication in the context of sales.

Know the guidelines for professional and courteous communication using modern communication technologies, including cell phones.

Understand the role of discounts in sales strategies, including cash, trade, and quantity discounts.

---

Definitions:

Multichannel Marketer

A strategy that uses multiple channels to reach and sell to customers, including online, in-store, mobile, catalog, and more.

Clinique Division

A specific segment of Estée Lauder Companies focused on manufacturing and marketing skincare, cosmetics, toiletries, and fragrances.

Consumer Journey Map

A visual or graphical representation of the steps a consumer takes from becoming aware of a need or desire, through research, evaluation, purchase, and post-purchase behaviors.

Multichannel Marketing

A marketing strategy that involves interacting with customers using a combination of indirect and direct communication channels.