Interested in Purchasing a Digital Camera,you Find One Priced Extremely

question 85

Multiple Choice

Interested in purchasing a digital camera,you find one priced extremely low.As you are about to purchase the camera,you find that it does not come with a power cord,memory card,or battery.You purchase all of these separately.The total cost surpasses what another store had listed the camera as at a higher price,but included all the accessories.You have been a victim of the _______ technique.

• A)foot-in-the-door
• B)lowball
• C)compliance
• D)conformity

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Definitions:

Trialability

The extent to which a product can be tested or used on a limited basis before making a purchase decision.

Diffusion

is the process through which an innovation is communicated through certain channels over time among the members of a social system, typically illustrating how new products, ideas, or practices spread within a population.

Compatibility

The capability of two or more systems to operate in unison without conflict or error.

European Market

Refers to the economic and commercial sector encompassing the countries within Europe, each with diverse regulations, consumer behaviors, and market dynamics.