When We Are Unsure of Our Attitudes, We Infer Them

question 111

Multiple Choice

When we are unsure of our attitudes, we infer them the same way someone else would who was observing us-that is, we look at our behavior.
Which theory does this describe?

• A) self-presentation theory
• B) self-consistency theory
• C) cognitive dissonance theory
• D) self-perception theory

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Definitions:

Marginal Revenue

The additional revenue a firm receives from selling one more unit of a good or service.

Pure Monopolist

A single seller in a market with no close substitutes for its product, setting the market price and output level.

Seventh Unit

A term that could refer to the incremental unit in a sequence, often used in contexts where items are categorized or measured in units.

Nondiscriminating Monopolist

A monopolist that charges the same price to all consumers for its product, instead of setting different prices for different customers.