In Your Marketing Class, Your Assignment Is to Create an Advertisement

question 16

Multiple Choice

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

• A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
• B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
• C) an ad that suggests condom X prevents AIDS
• D) an ad that suggests condom Y does not prevent AIDS

Comprehend the social construction of gender in non-Western societies through the study of "two-spirit" people and hijras.

Define microaggressions and identify examples targeting women and LGBTQ individuals.

Compare and contrast functionalist and conflict theory perspectives on gender inequality.

Examine the role of language in perpetuating gender stereotypes and inequality.

---

Definitions:

Variable Costing

A cost accounting method that includes only variable production costs (direct labor, direct materials, and variable manufacturing overhead) in product costs.

Unit Product Cost

The cost computed for a single unit, encompassing all direct materials, direct labor, and both variable and fixed overheads.

Break-Even

A situation where cumulative expenses and revenues balance out, leaving no profit or loss.

Sales Dollars

The total revenue generated from goods or services sold by a company, measured in dollars.