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According to Aronson,Turner,and Carlsmith (1963) ,the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the
Machinery
Machinery encompasses machines and their components, which are used in industry or manufacturing to perform tasks, including vehicles, equipment, and factory machines.
Mark-up
Markup is the percentage difference between the selling price and the cost price of a product or service.
Selling Price
The amount of money for which a product or service is sold to the customer, which may include costs and markup.
Mark-up
Mark-up refers to the difference between the cost of a good or service and its selling price, expressed as a percentage over the cost.
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