What Is a Category? What Is the Value of Associating

question 75

Short Answer

What is a category? What is the value of associating a person, place or thing with a category?

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Definitions:

Market Globalization

The process of expanding business operations on a worldwide scale, creating global markets for goods and services.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, competition, and the industry as a whole.

Behavioral

Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.