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How Does Converging Consumer Needs Affect International Expansion

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How does converging consumer needs affect international expansion?


Definitions:

Relationship Management

The strategies and practices employed to maintain and enhance relationships with stakeholders, including clients, customers, or employees.

Global Management Learning

The process of acquiring knowledge and skills related to effectively leading and managing across diverse cultural and international contexts.

Transnational Knowledge

Refers to knowledge that transcends national borders, facilitating global understanding and cooperation.

Power Distance Dimension

A cultural dimension that describes the extent to which individuals in a society accept the unequal distribution of power.

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