What Is the First Step of Lee's Four Step Self-Reference

question 37

Multiple Choice

What is the first step of Lee's four step self-reference correction process?

• A)Define the marketing problem in terms of the home country cultural traits, norms and values.
• B)Define the marketing problem in terms of the host country cultural traits, norms and values.
• C)Isolate the self-reference criterion influence and evaluate it to understand how it affects the marketing problem.
• D)Redefine the marketing problem and, in the process, eliminate the self-reference criterion influence.

---

Definitions:

Ascospores

Spores produced by ascus, a type of fungal hyphae, during the sexual reproduction phase of ascomycetes.

Binary Fission

A form of asexual reproduction seen in prokaryotes where the cell divides into two equally sized offspring cells.

Secondary Mycelium

A dikaryotic mycelium formed by the fusion of two primary hyphae.

Budding

A form of asexual reproduction in which a new organism develops from an outgrowth or bud due to cell division at one particular site.