Consumers' Interests and Product/service-Related Needs Are Becoming

question 29

Multiple Choice

Consumers' interests and product/service-related needs are becoming

• A)more homogenous.
• B)more heterogeneous.
• C)less price sensitive.
• D)more ethnocentric.

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Definitions:

Motivation

the process that initiates, guides, and maintains goal-oriented behaviors.

Drives

The innate biological patterns of behavior that are assumed to be universal across cultures, which motivate behavior and underlie human motivation.

Human Psychology

The scientific study of the mind and behavior, encompassing various aspects of human experience and mental functions.

Employee Engagement

The emotional commitment and sense of belonging employees feel towards their organization, which influences their willingness to contribute to the company's success.