When McDonald's Created an Advertising Campaign That Both Made Fun

question 13

Multiple Choice

When McDonald's created an advertising campaign that both made fun of Americans and stressed the fact that McDonald's avoid using genetically modified ingredients, what type of advertising was it conducting?

• A)Corporate advertising
• B)Image advertising
• C)Advocacy advertising
• D)Umbrella advertising

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Definitions:

Treasury Stock

Shares that were once a part of the outstanding shares but were bought back by the company, reducing the amount of stock on the open market.

Statement of Cash Flows

A financial report that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Transactions

Economic events that affect a business's financial position, involving the transfer of assets, provision of services, or incurring of obligations.

Merchandise Inventory

Products that a retailer, wholesaler, or distributor has on hand to sell to customers.