A Personal Selling Situation Involves Content and Style

question 22

Multiple Choice

A personal selling situation involves content and style. Which of the following is an example of content?

• A)A salesperson discussing the attributes of a technical product.
• B)A salesperson drawing up the contract in the format prescribed by the customer.
• C)A salesperson avoiding eye contact with a client so as not to offend the person.
• D)All of the above are content examples.

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Definitions:

Determined

A term describing a definite and firm decision or the resolution to follow a particular course of action.

Measured

A term referring to something that has been quantitatively determined or assessed by using specific units or standards.

Flow Variable

An economic measure that represents something measured over a specific period of time, such as income or expenditure, which contrasts with stock variables that are measured at a specific point in time.

Piano Classes

Structured lessons focused on teaching the skills and theory required to play the piano, often involving both practical and theoretical components.