Which of the Following Statements About the Internet's Impact on Marketing

question 6

Multiple Choice

Which of the following statements about the Internet's impact on marketing is not true?

• A) The Internet has broadened the scope of marketing communications.
• B) The Internet has decreased the impact of brands.
• C) The Internet has increased the richness of marketing communications.
• D) The Internet has expanded the information intensity of the marketplace.

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Definitions:

Admit Evidence

The process by which a court agrees to consider certain facts or documents as part of the information used to make a legal decision.

Contradictory

Describes statements, beliefs, or ideas that are directly opposed to each other and cannot be true at the same time.

Parol Evidence

Evidence outside of a written contract which is not admissible to alter, contradict, or add to the terms of the written agreement.

Final Statement

The last financial document summarizing all account activity and balances at the conclusion of a transaction or accounting period.