Which of the Following Online Advertising Formats Attracted the Least

question 5

Multiple Choice

Which of the following online advertising formats attracted the least amount of spending in 2012?

• A) search
• B) classifieds
• C) rich media
• D) e-mail

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Definitions:

Antitrust Division

A government division responsible for enforcing laws to promote competition and prevent monopolies and other activities that restrain trade.

Moderately Concentrated

Describes an industry structure where a few firms occupy a significant portion of the market share but not to the extent of creating a monopoly or oligopoly.

Pure Monopoly

An industry with a single firm that produces a product for which there are no close substitutes and in which significant barriers to entry prevent other firms from entering the industry to compete for profits.

HHI

The Herfindahl-Hirschman Index, a measure of market concentration used to determine the level of competition within an industry.