In 2012, Around What Percentage of Americans Had Read an E-Book

question 19

Multiple Choice

In 2012, around what percentage of Americans had read an e-book?

• A) 5%
• B) 15%
• C) 20%
• D) 30%

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Definitions:

Better Value

Offers products or services that are perceived to offer superior benefits relative to their cost.

Extended Problem Solving

A purchase decision process during which the consumer devotes considerable time and effort to analyzing alternatives; often occurs when the consumer perceives that the purchase decision entails a lot of risk.

Functional Needs

The basic or practical requirements consumers seek in products or services to solve a problem or facilitate a task.

Psychological Needs

Fundamental human requirements impacting mental health and well-being, including needs for belonging, esteem, and self-actualization.