Which Metric Is Based on the Relationship Between the Revenue

question 75

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

• A)Churn rate
• B)CLTV
• C)Cost per lead
• D)Cost per sale

Realize the significance of practice in developing selling skills beyond theoretical knowledge.

Identify the range of services provided by salespeople to customers, including handling merchandise returns.

Appreciate the professionalism in today's sales roles due to product knowledge and customer service.

Discern the importance of the right amount of assertiveness in business selling.

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Definitions:

Life Position

An individual's core beliefs about themselves and others, often summarized as a position in transactional analysis, such as "I’m okay, you’re okay."

Transactional Analysis

A psychotherapeutic approach that examines interactions and transactions among people to understand and improve communication and relationships.

Therapy Sessions

Scheduled meetings between a therapist and a client aimed at providing therapeutic support or interventions.

Blocked Ego States

Describes a condition in transactional analysis where an individual's natural expression of one or more ego states (Parent, Adult, Child) is inhibited, leading to psychological distress or dysfunction.