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Brand Names Such as Starbucks and Subway Are Well Protected

question 77

True/False

Brand names such as Starbucks and Subway are well protected by international laws pertaining to trademarks.


Definitions:

Sex, Humour, Fear

Advertising strategies aimed at capturing attention and eliciting responses by leveraging basic human emotions and reactions.

Cognitive Responses

The thoughts that arise in a person's mind in reaction to communications or stimuli, which can influence attitudes and behaviors.

Emotional Ads

Advertising that seeks to evoke strong feelings or emotions to create a lasting impression and connection with the consumer.

Personal Relevance

The extent to which information or situations are perceived as directly impacting an individual's life, thereby influencing their attitudes and behavior.

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