Which of the Following Statements Is True

question 84

Multiple Choice

Which of the following statements is true?

• A) Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.
• B) Mass communication is costlier for firms in consumer goods industries that are trying to sell to a large segment of the market.
• C) Direct selling may be the only way to reach consumers in poor nations with low literacy levels.
• D) Firms that sell industrial products or other complex products favor a pull strategy.