Greg Is the Marketing Manager of an Apparel Manufacturing Company

question 90

Multiple Choice

Greg is the marketing manager of an apparel manufacturing company that specializes in winter wear. He personally visited the old age homes in which the company sponsored Christmas lunches, as part of its corporate social responsibility initiative. In the context of managerial roles, which of the following roles does Greg illustrate in this scenario?

• A) Leader role
• B) Monitor role
• C) Disseminator role
• D) Figurehead role

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Definitions:

Switching Costs

The expenses or inconveniences that customers incur as a result of changing from one product, service, supplier, or system to another.

Import-Export Firewalls

Security systems that monitor and control incoming and outgoing network traffic based on predetermined security rules, especially between different trust levels or network zones.

Preemptive Practices

Strategic actions taken by businesses to anticipate and address potential challenges, obstacles, or market changes before they occur, often to maintain competitive advantage.

Gross Domestic Product

The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period, serving as a broad measure of a nation's overall economic activity.