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Managers feel confident that they can understand, predict, and react to the external forces affecting their businesses when:
Suppliers
Entities that provide goods or services to another entity, typically within a supply chain context.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a specific price level at a given period.
Demand Curve
Graph of the amount of a product that buyers will purchase at different prices.
Microeconomics
Study of small economic units, such as individual consumers, families, and businesses.
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