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Matthew refused to illegally download a new video game even though all his other friends were downloading and playing it. He told his friends that they should not download games illegally as their parents would get mad at them if they find out. In the context of Kohlberg's stages of moral development, Matthew is at the _____ of moral development in this scenario.
Buyer Persona
A semi-fictional character created by businesses to represent the ideal customer, helping in tailoring marketing strategies.
Buyer Experience
The overall perception and satisfaction a consumer has after engaging with a company and purchasing its products or services.
Exclusionary Personas
Character profiles used in design and marketing that specifically represent individuals who are not the target audience or users of a product or service.
Customer Pain Points
Specific problems experienced by customers, which businesses aim to solve with their products or services.
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