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SkyScape, a company that manufactures computer processors, launched a new product called ChipOne. This launch was a countermove against another product launched by GreenChip, SkyScape's competitor. Which of the following strategies was used by SkyScape to defend its market share?
New Products
Innovations or items that have been recently introduced to the market, offering fresh options to consumers.
Sales and Manufacturing
The process that involves both the creation of products and their sale to customers.
Target Market
A specific group of consumers at which a company aims its products and services.
Marketing Program
A strategic plan that outlines a company's advertising, sales, and marketing efforts to promote its products or services.
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