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Interface Design Should Call Attention to the Interface, Rather Than

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Interface design should call attention to the interface, rather than facilitating design objectives.


Definitions:

Cause-Related Marketing

A marketing strategy where companies associate with social issues or causes to promote their products while also contributing to a societal goal.

Core Competencies

Unique strengths and abilities of a company that provide a competitive advantage and are difficult for competitors to imitate.

Societal Benefits

Refers to advantages or positive impacts that actions, policies, or products have on the wider community or society as a whole.

Unfair Competition

Practices that are unjust or deceptive in the marketplace, infringing on the rights of others to conduct business freely and equitably.

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