Rectang Corp

question 62

Multiple Choice

Rectang Corp., an e-commerce firm, recently adopted a new supply chain management system. By virtue of the new system, the company is able to deliver products to customers in a shorter period of time than other e-commerce companies. The supply chain management system may become outdated in the near future; however, it has presently led Rectang Corp. to becoming the industry leader. In the given scenario, Rectang Corp. has achieved _____.

• A) first-mover advantage
• B) competitive inertia
• C) quality assurance
• D) vertical integration

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Definitions:

Positioning

The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.

Product Attributes

The characteristics that define a product and contribute to its perceived value among consumers, such as quality, features, design, and brand reputation.

Customer Relationship

The approach a company takes to managing its interactions with current and potential customers, often to improve loyalty and engagement.