Examlex
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Data Analytics
The process of examining datasets in order to draw conclusions about the information they contain, often with the aid of specialized systems and software.
Personalized Messaging
The practice of tailoring marketing messages and communications based on individual consumer data, preferences, and behavior.
Complementary Role
The function or position of one component or person that supports or enhances the functions or positions of another within an operation or process.
Cross-over Effect
The phenomenon where the success or attributes of one product or brand spills over to another within the same company.
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