________ Is a Way of Analyzing and Ranking Customers According

question 24

Multiple Choice

________ is a way of analyzing and ranking customers according to their purchasing patterns.

• A) Composite forecast
• B) RFM analysis
• C) Regression analysis
• D) Delphi technique

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Definitions:

Advertising Budget

The amount of money allocated towards advertising in order to promote a product, service, or brand.

Consumption Bundle

A collection or combination of various goods or services that an individual consumer purchases or consumes.

Slope

In mathematics, the slope of a line is a measure of its steepness, often calculated as the ratio of the vertical change to the horizontal change between two points on the line.

Indifference Curve

An indifference curve represents a graph showing different bundles of goods between which a consumer is indifferent, meaning they derive the same level of utility from each.