In RFM Analysis, an R Score of 5 Shows That

question 23

Multiple Choice

In RFM analysis, an R score of 5 shows that ________.

• A) a customer has not made any recent purchases
• B) a customer has bought the most expensive items
• C) a customer has frequently ordered expensive items
• D) a customer has purchased the least expensive items

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Definitions:

Centrally Coordinated

Relates to the management and organization of activities from a single, central point of control.

Marketing Programs

Coordinated strategies that companies use to promote and sell their products or services to their target audience.

Multidomestic Marketing Strategy

A strategy where a company tailors its marketing approach to each country it operates in, acknowledging local preferences and customs.

Product Variations

Different versions of a product that a company offers to meet varied customer needs or preferences.