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Case 9-1
Melissa is the network administrator for a small publishing company.As network administrator,she is in charge of maintaining the security of all the computers that are part of the company's network.
-Melissa has set up procedures so that every user using a computer connected to the network needs to enter his or her ____,which appears as asterisks on the screen as it is being entered.
Brands
Entities that combine symbols, designs, and associations to create distinctive identities for products or services, differentiating them in the marketplace.
Experiential Strategy
Involves creating immersive and memorable interactions between a brand and its consumers, aiming to foster loyalty and deep emotional connections.
Workshops
Workshops are interactive and focused sessions where participants engage in discussions and activities to learn about a specific subject or develop a particular skill.
Innovation Road
A strategic pathway that companies follow to develop and launch new products, technologies, or services, often involving research, development, and testing phases.
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