Reuben Williams, the Marketing Manager for F&B Industries, Is Frustrated

question 108

Multiple Choice

Reuben Williams, the marketing manager for F&B Industries, is frustrated. He feels that the production division repeatedly lets his division down. Although the latest marketing strategy announced that a new product would be available in the market by July, the production division was unable to complete the production of the first batch till August. The production manager claims that manpower is short and the targets placed on the production division are unreasonably high. To resolve this deadlock, they will be meeting soon. This meeting is an example of ________ communication.

• A) lateral
• B) grapevine
• C) diagonal
• D) upward
• E) downward