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is used to control order effects in an experiment.
Market-Based View
A strategic perspective that emphasizes the importance of external market conditions in shaping a firm's strategy and competitive advantage.
Industry Attractiveness
The desirability of an industry to firms and investors, based on factors like profitability, growth potential, and competition levels.
Organizational Resources
Assets, capabilities, processes, employee time, information, and knowledge that an organization controls, useful for creating and implementing strategies.
Tangible Resources
Physical and material assets owned by a business, such as buildings, machinery, and inventory.
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