How Can Campaign Advertisements Work Both for and Against a Candidate

question 58

Multiple Choice

How can campaign advertisements work both for and against a candidate?

• A) Negative ads always make a candidate look good, while making his or her opponent look bad.
• B) A contrast ad can neutralize a difficult topic, while risking more conversation on the topic than would ordinarily result.
• C) Ads deliver the desired message, but some voters may want more in-depth coverage of a candidate's experience and positions.
• D) Ads deliver the desired message, but news media are increasingly analyzing and reporting on their accuracy.

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Definitions:

Share Transferability

The ease with which shares of a company can be transferred or sold from one party to another.

Partnership

A legally recognized form of business where more than one individual partakes in managing and profit-sharing.

Ownership Rights

Legal rights that confer the ability to use, manage, and enjoy the benefits of an asset or property.

Personally Liable

The state of being legally responsible for a debt or obligation in a personal capacity, not as a corporation or other entity.