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Vroom's Expectancy Theory's equation is, Motivation= Expectancy * Instrumentality * _________.
Trade Name
The name under which a business operates and is known to the public, distinct from the company's legal name.
Franchise
A business arrangement between an owner of a trade name or trademark and a person who sells goods or services under the trade name or trademark.
Trademark
A symbol, word, or phrase legally registered or established by use as representing a company or product.
Chain-style Business
A business model where multiple outlets are owned, franchised, or managed under a single brand or corporation.
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