One Way to Identify the Orientation of a Firm Is

question 20

Multiple Choice

One way to identify the orientation of a firm is to examine its primary goal.What type of marketing management philosophy does a firm practice that seeks to achieve profitability through sales volume?

• A)societal marketing orientation
• B)market orientation
• C)sales orientation
• D)production orientation

---

Definitions:

Essentialist Sense

The belief that categories, especially concerning identity, have an intrinsic essence or set of characteristics inherent to them.

Actor-Network Theory

A theoretical and methodological approach in social science that views all entities in a network, whether human or nonhuman, as equally important in shaping social outcomes.

Networks

Networks refer to interconnected systems or groups of individuals or entities that share information, resources, or support, facilitating communication and interaction.

Antifoundational

A philosophical stance rejecting the idea of universal truths or principles, arguing that foundation claims cannot justify themselves.