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In its shareholders' report,PepsiCo states "Our business is to increase the value of our shareholder's investment.We do this through sales growth,cost controls and wise investment of resources.We believe our commercial success depends upon offering quality and value to our consumers and customers;providing products that are safe,wholesome,economically efficient and environmentally sound;and providing a fair return to our investors while adhering to the highest standards of integrity." This statement can be classified as which of the following?
Professional Selling
The sale of products or services in a business-to-business context, often involving skilled salespeople and complex selling processes.
Prospect
A potential customer or client who has been identified as having the interest and ability to purchase a product or service.
Trial Close
A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.
Experienced Salespeople
Individuals who have a significant amount of knowledge and skills acquired through years of working in sales positions, enabling them to effectively understand and meet customer needs.
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