Canon Computer Products Has Improved the Efficiency and Productivity of Its

question 44

Multiple Choice

Canon Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute the product.What type of marketing management philosophy is Canon practicing?

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation

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Definitions:

Social Control

The process by which groups and individuals within those groups are brought into conformity with dominant social expectations.

Societal Expectations

The assumed standards or norms within a society that dictate the behavior and actions considered acceptable or desirable.

Socialization

The process through which individuals learn and internalize the values, beliefs, and norms of their society or cultural group, shaping their behavior and perspectives.

Stressful Life

Experiencing a high level of stress or pressure in various aspects of life, such as work, relationships, or financial situations.