Canon Computer Products Has Improved the Efficiency and Productivity of Its

question 44

Multiple Choice

Canon Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute the product.What type of marketing management philosophy is Canon practicing?

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation

Identify the characteristics and actions relevant to each stage in the stages of change model.

Analyze scenarios to determine which stage of change an individual is in.

Acknowledge the importance of perceptions of control over the outcome in changing behavior.

Comprehend the role of awareness in initiating the process of change.

---

Definitions:

Credit Sales

Credit Sales are transactions in which goods or services are provided to customers with the understanding that payment will be made at a later date.

Credit Cards

Financial instruments issued by banks or financial institutions allowing cardholders to borrow funds at the point of sale, subject to repayment terms and interest rates.

Nonsufficient Funds Checks

Checks that cannot be processed due to the drawer’s account lacking sufficient funds, leading to a bank refusal to honor the check.

Collections

The process of pursuing payments of debts owed by individuals or businesses.