Procter & Gamble Decided to Address the Fact That Chinese

question 136

Multiple Choice

Procter & Gamble decided to address the fact that Chinese Canadian women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to supermarkets,parking mobile mammography vehicles in grocery store parking lots and inviting shoppers in for free X-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.What type of orientation did P&G adopt to achieve this goal?

• A)promotional
• B)societal marketing
• C)customer
• D)marketing

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Definitions:

Right to Tax

The legal authority granted to governments to collect taxes from individuals and businesses within its jurisdiction.

Whig Leader

A political leader associated with the Whig Party, historically advocating for parliamentary supremacy and against absolute monarchy.

William Pitt

A British statesman of the 18th century known as William Pitt the Younger, who served as Prime Minister of Great Britain and is known for his leadership during the Napoleonic Wars.

Authoritative Right

The power or right, often vested in a governing body or leader, to enforce laws, command, or make decisions.