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What Is the First Step in the Marketing Research Process

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What is the first step in the marketing research process?


Definitions:

Price Level

The current mean cost of goods and services across the full economic production.

Money Demand

The desired holding of financial assets in the form of money, which varies inversely with the interest rate.

Price Level

The economy-wide current average price for its entire range of goods and services.

Supply of Money

The total amount of money available in an economy at a specific time, including currency and deposits.

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