For Many Years,Procter & Gamble (P&G)viewed Its Ivory Soap as Just

question 88

Multiple Choice

For many years,Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap-and not as a cleansing product that could provide other benefits as well.When it came to Ivory soap,P&G focused on how well it made the soap and not on what customers wanted from a bar of soap.What type of orientation did the company have?

• A)sales
• B)production
• C)market
• D)customer

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Definitions:

Unpleasant Stimulus

A negative or harmful stimulus that causes discomfort or aversion in an individual.

Punished

The act of imposing a penalty or negative consequence on someone or something as a result of their behavior or actions.

Operant Conditioning

A learning process through which behavior is shaped and maintained by consequences, including rewards and punishments.

Classical Conditioning

Classical conditioning refers to the learning mechanism where a response initially triggered by a second stimulus becomes triggered by the first stimulus after the two stimuli have been paired together repeatedly.