As It Evolves from a Credit-Card Company to One with Greater

question 61

Multiple Choice

As it evolves from a credit-card company to one with greater emphasis on electronic payments,Visa is launching its first major rebranding campaign in 20 years.The company's new promotional slogan is "Life Takes Visa." Through the use of this slogan,Visa shows how much it wants to become an integral part of its customers' everyday lives.Which type of orientation is Visa using?

• A)market
• B)sales
• C)product
• D)societal

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Definitions:

Liquidity Ratios

Financial ratios that measure a company's ability to meet its short-term obligations, such as current ratio and quick ratio.

Activity Ratios

Financial metrics used to measure a company's ability to convert different accounts within its balance sheets into cash or sales.

Activity Ratios

Metrics that assess the efficiency with which a company utilizes its assets to generate revenue or sales.

Cash Flow

The total amount of money being transferred into and out of a business, specifically measuring its liquidity and financial health over a period.