What Type of Orientation to Marketing Does a Firm Have

question 119

Multiple Choice

What type of orientation to marketing does a firm have if it fails to consider whether what the firm - manufactures most efficiently also meets the needs of the marketplace?

• A)customer
• B)product
• C)market
• D)production

---

Definitions:

Positivist Perspective

A philosophical approach that emphasizes empirical and scientific evidence to understand and explain social phenomena.

Absolutist

Adopting a perspective or stance that does not allow for flexibility, compromise, or variation; seeing things in an absolute, unchangeable way.

Positive Deviants

Individuals or groups who deviate from the norm in ways that have beneficial effects or contribute positively to society.

Intellectual

An intellectual is an individual who engages in critical thinking, research, and reflection about society and proposes solutions for its normative problems.