Rose Is a Telephone Order Taker for Brylane,a Catalogue Retailer

question 89

Multiple Choice

Rose is a telephone order taker for Brylane,a catalogue retailer of furnishings for bedrooms and baths.When a customer called and asked if the sea green in a bedspread she had purchased matched the green in a lamp offered in the newest Brylane catalogue,Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.What was the most likely result of Rose's efforts?

• A)management empowerment
• B)retailer-customer synergy
• C)customer satisfaction
• D)transactional marketing

---

Definitions:

Merchandise Inventory

Merchandise inventory includes goods that a company intends to sell in the ordinary course of business, calculated at the cost of acquiring the goods.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Service Company

A business that provides intangible products or services to customers rather than physical goods.

Operating Cycle

The period it takes for a business to buy inventory, sell products, and generate cash from operations.