Organizations That Sell Products That Are Often Unsought (Such as Life

question 77

Multiple Choice

Organizations that sell products that are often unsought (such as life insurance and retirement plans) may find themselves adopting which type of orientation?

• A)sales
• B)production
• C)marketing
• D)customer

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Definitions:

Public Service Announcement

A message broadcast on television, radio, or online intended to inform the public about a topic of public interest without commercial benefit.

Internal Marketing

The strategy of treating employees as internal customers to align them with the company's goals, thus improving service delivery and customer satisfaction.

Service Experience

The subjective perception and evaluation by a customer of the service delivered by a company or an organization.

Performance

A measurement of how efficiently and effectively a person, system, or machine operates to meet its goals.