Coca-Cola Drink Vending Machines Are Found All Over the World

question 72

Multiple Choice

Coca-Cola drink vending machines are found all over the world.The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ring tones after they have bought a drink.The reason for the introduction of this new-style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis,what are the technology used by these machines and the need to interact with customers both examples of?

• A)strengths because they are part of Coke's external opportunities
• B)advantages because they are part of Coke's marketing environment
• C)weaknesses because Coke cannot control technology or consumer behaviour
• D)opportunities because they are part of Coke's external environment

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