An Expert in Library Science Stated in Library Journal,"It Should

question 54

Multiple Choice

An expert in library science stated in Library Journal,"It should be fairly clear that librarians do not market and that they never have marketed." He concludes,"What librarians need to tell people is not how wonderful our public libraries are but rather how wonderful they could be." If librarians were to use the marketing concept they would do which of the following?

• A)focus on satisfying the needs of their customers.
• B)order more books.
• C)promote their existing collections better.
• D)have more celebrity authors do readingsa customer orientation.

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Definitions:

Political Risk

The risk of losses due to changes in a country's political landscape or government policies that can affect investments or operations.

Licensing Agreement

A legal contract allowing one party to use another party's property or intellectual property under specified conditions.

Regional Economic Alliance

An agreement among countries in a specific geographic area to reduce trade barriers and increase economic cooperation.

Political Risk Analysis

The evaluation of how political events and conditions in a country affect the business environment and investment stability.