Domino's Pizza Is Offering Racing Fans a Chance to Earn

question 34

Multiple Choice

Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program.Consumers who buy $20 worth of Domino's Pizza will receive 100 NASCAR RacePoints.NASCAR RacePoints will be credited to members' accounts.Racing fans can collect points to earn NASCAR merchandise,including apparel and hats or one-of-a-kind experiences,such as driving a real race car.What is Domino's engaging in?

• A)transactional marketing
• B)sports distribution- marketing
• C)relationship marketing
• D)one-to-one marketing

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Definitions:

Sucrose

A sugar molecule consisting of glucose and fructose, widely recognized as sugar used on dining tables.

Sweetener

A substance used to provide sweetness to foods or beverages, often with fewer calories compared to regular sugar, including natural and artificial types.

Ribonucleosides

Compounds consisting of a nucleoside attached to a ribose sugar, which are basic building blocks of RNA.

Residue Segment

A portion of a macromolecule, particularly in biopolymers, consisting of a sequence of monomers covalently bonded together.