The Hallmark Company Was Inspired by the Popularity of Jan

question 173

Multiple Choice

The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford,a fictional town in the mountains of Alberta,to develop a new line of products for Hallmark Stores.Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality.The products include greeting cards,party ware and gift wrap,mugs,and puzzles for Hallmark's existing customers.Which type of strategy did Hallmark use?

• A)market development
• B)market penetration
• C)product penetration
• D)product development

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Definitions:

Gender Socialization

The process by which individuals learn and internalize the social norms and roles expected of them according to their perceived gender.

Social Classes

Categories of people who share a similar position in terms of economic, occupational, or social status.

Racial and Ethnic Groups

Communities or populations made up of people who share a common cultural background, heritage, or lineage.

Gender Role Socialization

The process through which individuals learn the gender roles expected of them by society, typically through family, education, and media.