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Coolsavings.com is one of the largest online distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting trends is difficult.Which trends are most important for a company to understand and extremely difficult to forecast?
Market Penetration
A growth strategy where a company focuses on selling existing products within existing markets to gain a higher market share.
Product Development
The process of creating, designing, and rolling out new products or improving existing ones to meet customer needs.
Diversification
A strategy for managing risk that diversifies by incorporating a broad range of investments in a single portfolio.
Market Development
A growth strategy where a company seeks to increase sales by promoting existing products in new markets or new segments of current markets.
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