Thani Jambulingham Wants to Open a Restaurant That Features the Finest

question 109

Multiple Choice

Thani Jambulingham wants to open a restaurant that features the finest in Indian and Middle Eastern delicacies.To determine the feasibility of his restaurant,he hired FoodFacts marketing research consultants.The experts at FoodFacts studied all the market information available and determined that consumers aged 30 to 45 who love spicy cuisine were most interested in the proposed restaurant.In examining the restaurant environment,FoodFacts researchers found the west side of the city offered the best options for opening the restaurant.Jambulingham was told the biggest obstacle in opening the restaurant related to obtaining the necessary permits from the city and province.
-Refer to Indian Restaurant.What is the term for the group of consumers identified by FoodFacts as most likely to visit the new restaurant?

• A)target market
• B)buying centre
• C)mass market
• D)consumer cluster

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Definitions:

Location

The specific place or position where something is situated or where an event occurs.

Thumbwheel Switch

A mechanical component used to input data or values into a system by turning a small wheel that has numbers or characters on its edge.

Binary Digits

Binary digits, known as bits, are the most basic unit of data in computing and digital communications, representing two possible states: 0 and 1.

Decimal Number

A number expressed in the base-10 numbering system, which includes the digits 0 through 9.