Frito-Lay Is Considered the King of the Salty Snack Industry

question 53

Multiple Choice

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor which factors within their external environments?

• A)bureaucratic
• B)marketing mix
• C)competitive
• D)social

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Definitions:

Mental Retardation

An outdated and insensitive term formerly used to describe a condition characterized by below-average intellectual function and a lack of skills necessary for daily living; now referred to as intellectual disability.

DSM-IV-TR

The fourth edition, text revision of the Diagnostic and Statistical Manual of Mental Disorders, a guideline for diagnosing mental disorders used in the United States.

Axis III

a category within the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) used to report physical or medical conditions that are potentially relevant to understanding or treating a patient's mental condition.

Physical Disorders

Health conditions that affect the body's structure or function, often requiring medical intervention.