Canon Computer Products Has Improved the Efficiency and Productivity of Its

question 44

Multiple Choice

Canon Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute the product.What type of marketing management philosophy is Canon practicing?

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation

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Definitions:

Major Expenditures

Large amounts of money spent on significant aspects of business operations, such as purchasing assets, research and development, or significant repairs.

Custody

The protective care or guardianship of someone or something, often used in the context of the legal guardianship of a child or the care of assets.

Records Keeping

The practice of maintaining and organizing records and documents, often for compliance and operational purposes.

Cash Drawer

A container or compartment within a cash register where cash from transactions is kept, often used in retail settings.