Canon Computer Products Has Improved the Efficiency and Productivity of Its

question 44

Multiple Choice

Canon Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute the product.What type of marketing management philosophy is Canon practicing?

• A)sales orientation
• B)production orientation
• C)market orientation
• D)societal marketing orientation

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Definitions:

Predecessor Activities

Tasks that must be completed before a subsequent task can begin, establishing a sequence in project scheduling.

Estimate

An approximate calculation or judgment of the value, number, quantity, or extent of something.

Resource Constraint

A limitation or restriction on the availability of resources, such as time, money, or materials, that affects the ability to achieve an objective.

Master Schedule

A comprehensive timeline that outlines the major components and milestones of a project.