What Can Marketing Managers Often Influence,but NOT Control

question 98

Multiple Choice

What can marketing managers often influence,but NOT control?

• A)where advertising is placed
• B)the external environment
• C)the sales force
• D)the distribution strategy

Comprehend the effects of corporate tax rates on depreciation tax shields and project valuations.

Recognize the conditions under which land, buildings, and equipment can or cannot be depreciated for tax purposes.

Grasp the significance of setting bid prices and how it affects the project NPV.

Understand how depreciation and the choice of depreciation method (e.g., CCA) impact project NPV and cash flows.

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Definitions:

Reconciled

The process of making sure that two sets of records (usually the balances of two accounts) are in agreement.

Step-fixed Costs

Costs that remain fixed over a range of activity, but jump to a higher level of expense at certain points when activity levels require it.

Variable Cost

Costs that vary directly with the level of production output or business activity, such as materials and labor directly involved in producing a product.

Inflationary Price Increase

A rise in prices across an economy, often due to an increase in the money supply or demand outstripping supply, reducing the purchasing power of money.